Ahlgrens Bilar is Sweden’s most iconic candy brand, famous for its car-shaped marshmallow gummies that have been dubbed “Sweden’s best-selling car.” Launched in 1953 by the Ahlgrens company—which originally started as a perfume and soap manufacturer—the car-shaped sweet was a happy accident that became a cultural phenomenon.

Soft, chewy, and lightly fruity, Ahlgrens Bilar are more than just candy—they’re a symbol of Swedish nostalgia and national pride. The classic pastel-colored cars are still made using the original recipe and have expanded into playful variations like sour tires and licorice-filled models, delighting fans across generations.

Perfect for fans of Scandinavian sweets and curious candy lovers alike, Ahlgrens Bilar offers a uniquely Swedish snacking experience you won’t find anywhere else.