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  • Flat Lay Vidal Rainbow Rolls Swedish Pick and Mix Candy
  • Close up Vidal Rainbow Rolls Swedish Pick and Mix Candy
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Vidal Rainbow Rolls

Regular price $10.00
Unit price per
Size
Sweet 50%
Sour 50%

Vidal rainbow rolls: flat ribbons of fruit-flavoured candy wound into a tight spiral, each layer a different colour. The roll is a European format rarely seen in American candy aisles — you unwind it rather than bite it, which is most of the appeal.

How Swedes eat it: rolls are a staple of the pick-and-mix wall and a fixture of lördagsgodis. They travel well in a bag without sticking, which makes them a common choice for the cinema or a long drive. Pair with something sour to cut the sweetness.
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🍬 Ingredients
🇸🇪 Why Swedish candy?

Beyond simply loving Sweden, Swedish treats, and Swedish candy, we believe Swedish candy culture is the future of candy consumption in the USA. It's all about better ingredients, moderation, and finding joy in the little moments.

📦 What about shipping?

We ship directly from our facility in Massachusetts and use either UPS or USPS. We aim to ship orders within 24 hours, and transit times could be between 2-5 business days depending on your location.
No Parabens
Non GMO
No Artificial Colors
EU Regulations
Colorful gummy candy shaped like question marks and smiley faces on a white plate.

What is Pick-and-Mix?

Pick and Mix is a fun, customizable way to enjoy candy. Popular across Europe, especially in Sweden, it allows you to choose your own assortment from a wide selection of sweets—gummies, sours, licorice, and more—by weight. Whether you're craving just a few favorites or building a colorful mix for a party, Pick and Mix lets you get exactly what you want. At our shop, we feature premium, clean-ingredient European candies so you can indulge without compromise. It’s the perfect way to explore new flavors, treat yourself, or share a sweet moment with others.

Shop all Pick-and-Mix

Why Swedish Candy?

Who is Lilla?

Lilla is created by Nic Jansson and Holly Berrigan, the team behind MYSA Natural Wine. Nic is half-Swedish and grew up spending summers in Dalarna, Sweden, where lördagsgodis (Saturday candy) was a weekly ritual. Lilla brings that tradition stateside—with better ingredients!
About Us
lilla swedish candy founders front of a swedish cabin with greenery around
Lilla Swedish Candy Barn in Western Mass

The Reviews Are In:

  • ★★★★★
    Swedish candy is the best guilty pleasure and I don't have to worry about the ingredients!
    Meaghan D
  • ★★★★★
    As a Swede in the US I love that I can find all of my favorites here.
    Emily J
  • ★★★★★
    It's great to have a candy that I don't have to worry about giving to my kids!
    Lauren M
  • ★★★★★
    This is the perfect combination of sweet and sour at the same time. Fresh and colorful with it hard for me to choose which one to eat next. It does not stick to your teeth either, which I love.
    Melanie S.

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