Ahlgrens Bilar is Sweden’s most iconic candy brand, famous for its car-shaped marshmallow gummies that have been dubbed “Sweden’s best-selling car.” Launched in 1953 by the Ahlgrens company—which originally started as a perfume and soap manufacturer—the car-shaped sweet was a happy accident that became a cultural phenomenon.

Soft, chewy, and lightly fruity, Ahlgrens Bilar are more than just candy—they’re a symbol of Swedish nostalgia and national pride. The classic pastel-colored cars are still made using the original recipe and have expanded into playful variations like sour tires and licorice-filled models, delighting fans across generations.

Perfect for fans of Scandinavian sweets and curious candy lovers alike, Ahlgrens Bilar offers a uniquely Swedish snacking experience you won’t find anywhere else.

Founded in 1921 by Gottfrid Eklund and Max Forslund in a small kitchen in Vasastan, Aroma has been crafting sweets with true Swedish tradition for over a century. What began as a hand-made caramel operation supplying small Stockholm shops has grown into one of Sweden’s few remaining confectionery producers still manufacturing locally.

Proudly Swedish-owned and Stockholm-based, Aroma is known for creating timeless favorites that have delighted generations—Green Frogs, chewy Rats, Raspberry-Licorice Boats, and Jelly Raspberries among them. Each piece carries the same dedication to quality, taste, and nostalgia that’s defined Aroma since the beginning.

With over 100 years of craftsmanship, Aroma continues to blend heritage and heart in every bite—keeping Swedish candy tradition alive, one sweet at a time.

Since 1924, Astra Sweets has been crafting confectionery with passion, innovation, and tradition. What began as a small Belgian spiced cake factory has grown into a powerhouse of European candy manufacturing—home to iconic sweets like UFOs, Rocket Balls, and marshmallows under the beloved Frisia brand.

With nearly a century of expertise, Astra Sweets combines authentic flavors with forward-thinking creativity. From sour-filled UFOs recognized as a Flemish regional specialty to hard candies packed with surprise centers, each treat is a sensory experience. The company’s historic ties to Dutch brands de Faam and Frisia further solidify its legacy, bringing generations of candy-making craftsmanship under one sweet roof.

Today, Astra Sweets continues to lead the European candy scene—pioneering taste, texture, and delight in every bite.

BUBS Candy is a Swedish candy company based in Jönköping and have been making candy here since the early 1990s. Their motivation has always been playfulness – daring to mix, test and taste our way to candy that creates smiles. BUBS candy is one of the newest Swedish candy on the scene (our founder didn't know it as a kid) but they are one of the most innovative and TikTok popular! 

Founded in 1982, Candy People started as a small family business in Malmö and has since grown into an international brand known for creative, better-for-you candy. Their Vegobears line, launched in 2021, was inspired by the sunny vibes of Southern California—featuring fun, fruity gummies made with natural ingredients and unique textures. From foamy raspberry-cherry bears to sour pineapple-lemon blends, Vegobears deliver feel-good flavor in every bite.

Founded in 1862, Cloetta is one of Europe’s oldest and most respected confectionery companies, known for blending tradition with innovation. With roots in Sweden and an international presence, Cloetta produces a wide range of beloved sweets including Polly, Kexchoklad, Malaco, and Läkerol.

Cloetta’s diverse portfolio spans chocolates, gummies, licorice, and functional candies, offering something for every sweet tooth. Whether it’s the creamy chocolate bites of Polly or the chewy nostalgia of Malaco candy, Cloetta has a treat for every taste.

Committed to quality and sustainability, Cloetta continues to innovate while staying true to its heritage—making it a cornerstone of Scandinavian and European candy cultur